Target product design :: Easter line

Target licensed "Chiyo Chiyo" – a Japanese pom-pom character – to star in a line of seasonal patterns for their Easter party line. It didn't take long to make these designs stand out from the crowd!

Target :: product design :: Easter line

starring "Chiyo Chiyo" – a licensed Japanese pom-pom character – who, as it turns out, simply
loves to stand out in a crowd
I discovered this image of a shopper having a little fun with my Chiyo Chiyo basket. Gotta love a little mid-aisle smile!
Finally! An Easter basket you just want to hug! And it's sturdier egg-hunting pail too.

Whether springing bunny ears or blooming into bouquets, there were oh-so-many chicks from which our seasonal shoppers could pick. 
These ceramic egg cups held little "just-hatched" Chiyo Chiyo candles. These images show the final product on shelf [left] and the sketch I created and sent out for manufacturing [right].
What could be more fun than a bowl full of Chiyo Chiyo? Again, final product on shelf [left] and original product sketch [right].
our Easter mascots, as tabletop placecard holders
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