STUDIOetc :: fall event

STUDIOetc had just turned over a new leaf. With freshly fine-tuned name that suggested the many things this marketing agency can do, the Studio needed to reach out to clients and to local thought leaders in an event that educated and entertained.

STUDIOetc :: September new leaf event
education, entertainment, and squash bowling ... all on the menu
The fall new leaf theme worked its way all the way down into the typographic ornaments.
A 20' x 20' tent -- a.k.a. "The STUDIOetc NewSeum" -- served as sustainability showcase.
Guests were greeted by live music and by STUDIOetc's very own butler, who went black tie for the occasion. He manned the guest book, which was propped open on top of a portable exhibit shipping case.
A fine spread of catering helped lure guests deep inside the NewSeum. In the center of the edibles stood a case study tree, ornamented with cubed examples of STUDIOetc's 3D work.  
The buffet of new materials finally provided an excuse to use my grandmother's china without cooking for 20! Slabs of Plyboo were stacked on cake platters. Rainbows of 3-Form resins spilled out from a chafing dish. An array of cork flooring was fanned over a porcelain platter. Each item had its own branded table card to deliver the details. The display gave guests the opportunity to look, feel, and interact, while providing a visual sense of how much diversity is available in sustainable building.
The sign at the above left is an actual historical marker located right at the front of STUDIOetc's property. It provided the  inspiration to create a historical tour throughout the grounds to point out all of the details that make the place so incredibly unique ... without relying on a team of tour guides. Signs were positioned in key storytelling areas for guests to explore.
Click, zoom, and page through to read the content of the STUDIOetc history tour. All copywriting, concept, and art direction by Jessica Koffman for STUDIOetc. 
Curating the art on display at the event was a task that hit close to home. My husband, a bronze figurative sculptor, was happy to lend a hand – and a finely muscled life-size figure too. The work of Ava Blitz, installation artist, was also on display.
Finally, what fall event would be complete without squash bowling?! These butternuts were bowled over by pumpkin toss.

The Client

STUDIOetc had just turned over a new leaf. With our name freshly fine-tuned to suggest our newly expanded marketing skill set, the Studio needed to reach out to clients and to local thought leaders with an event that educated as it entertained.

The Challenge
As an agency powered on bio-diesel and devoted to sustainable design, STUDIOetcs central goal was to give a mix of industry professionals the opportunity to network and dialogue about new ideas in sustainability. But as an agency with new muscle, we wanted to do a little flexing in the self-promotion arena too.

The Strategy
Using our campus as our canvas, we gave attendees an outdoor NewSeum of green ideas to explore and a signage-driven tour of the agencys historic headquarters. Mixing mingling with marketing, we encouraged event-goers to think of us as a multi-faceted resource for industry-changing ideas.  

My Role
Event Planning
Brand Strategy
Concept Development
Creative Direction
Art Direction + Design
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