SOS :: brand development

STUDIOetc has a long reputation of saving the day on the show floor. To put a stake in the show floor as a crate-slinging authority, there was no other option. Big. Bold. Red. Strong.

STUDIOetc :: Studio On-Site Services :: sub-brand development
 building a brand that can stay afloat in a sea of trade show floor competitors
This design folds flat for travel and for leave-behinds, but it is structured as a table tent to prop up on show sites. Each holds two business cards, one on either side. 
Life preservers framed the key benefits of SOS as the brand launched at a STUDIOetc-hosted event. 
Click and zoom to get a closer look at the key brand content.All copywriting, concept, and art direction by Jessica Koffman for STUDIOetc + SOS.
The Client
STUDIOetc had an idea. Why not offer curated, hand-picked, reliable trade show floor labor directly through a sub-brand of STUDIOetc itself? This would provide an alternative to contracting labor out and charging clients an outrageous markup. Why not? We like happy clients.

The Challenge
No middle man. No markup. But no market share either. ... That is, until we developed this idea into a fully functional brand. 

The Strategy
STUDIOetc has a long reputation of saving the day on the show floor. To put a stake in the sub-flooring as a crate-slinging authority, there was no other option. Big. Bold. Red. Strong.

My Role
Brand Development
Concept Development
Creative Direction
Art Direction + Design
Copywriting

With Design Support From:
Jamie Victor, super-talented freelance designer
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