SEI launched a new dynamic identity to portray the interconnected nature of its Global Wealth Services.
SEI Investments :: Global Wealth Services An empowered new graphic system launches to demonstrate how SEI's services are connected
A dynamic wheel, designed to represent SEI's interconnected Global Wealth Services, brings key messages into focus on welcome signage, teases as entryway window graphics, and leads the path through the hallways of SEI Headquarters to an internal launch event.
We carried this new level of dynamic branding from rendering to reality. Gridded and interchangeable messaging ensures longevity and flexibility.