colorlab cosmetics :: brand development
Blending the spirit of invention with real-time color theory, colorlab cosmetics simply do not exist until you walk up to the counter and invent your very own custom colors. Maximum personalization. Maximum ownership.
Blending the spirit of invention with real-time color theory, colorlab cosmetics simply do not exist until you walk up to the counter and invent your very own custom colors.
the concept of developing unique formulas drove the design of the main logo
click, zoom, and page through to read the story behind colorlab and get a closer look at the color theory that builds the DNA of the brand. The free associations we built into our color theory "equation" were actually used as the literal basis for a launch event, complete with pitchers of sunflowers and tango dancers. 
Copywriting by Jessica Koffman for Colorlab Cosmetics on behalf of Adrienne Weiss Corporation.
custom catalog cover
Our color theory equation pattern makes a bold appearance on packaging sides, but it is always interspersed with panels of solid color to add visual breaks. 
the equation in a one-color pattern application
"I invented this" is an integral message on packaging. The level of personalization and ownership is proudly proclaimed in those three little words.
The sea of possible colors is literally endless with colorlab.
The representatives behind the counter use liquid colors to spread, mix, and formulate each and every product to the complexion and tastes of each client.
Colorlab also supplies private label cosmetic kits to salons and boutiques. What was once merely a "shipment" is now an "invention kit."
We used our brand pattern rhythmically over collateral and stationery items  – just enough to pique curiosity but not enough to overwhelm.
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